Below are summaries
of how China Concept has been a key element
in clients' successes in China. Please
click on each title for a more in-depth explanation.
China Concept helped its
client, a leading multinational computer manufacturer,
set up a JV where the client had full management
control and an unprecedented level of access to
the domestic market. After operations commenced,
the client quickly gained the number one market
share position and held it for five years.
Our client, a European bio-pharmaceutical
company, came to China Concept after its application
to renew the import license for its serum products
was rejected, meaning it would have to reapply
to import the product, a costly process that could
take up to ten years. China Concept successfully
designed and implemented a government communications
strategy to obtain license renewal - thus avoiding
the need to redo clinical trials and saving our
client precious time and money.
China Concept conducted a
market-entry study for one of Europe's top steel
manufacturers. Our analysis, covering official
policy, the market situation and trends, indicated
that an unmet demand existed for the client's
product and local manufacturing would be the best
method for production. Using our recommendations
as part of its overall analysis, the client established
a $1.4 billion JV, increasing its total China
investment to over $2.4 billion.
